Explorations.
Ideas while they are still moving. AI is incredible at exploring — getting to better, deeper answers and frameworks. Each one here is a question worked out in public and saved as it changed.
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- Launch Videos, Built from Code A free tool claims to build a launch video by reading your website. Tested on a live product site: one sixteen second film, and a checker that found a real defect in the site itself. Systems
- The Metaphysics of Nothingness and Being A professor of machine learning spent his career finding patterns in data, then wrote a book asking who is doing the looking. What it argues, and why he offers three different titles for it. Family
- The Notes Layer Two buttons and two mental models for one job, merged into one. Click the text to edit it, click the square beside a component to leave a sticky note. An empty square is the invitation; a yellow one is the receipt. Systems
- A Voice Reader for Simply Broken Press play on any page and keep listening with the phone in a pocket. Eight engines priced against the real corpus, the iOS rules that decide the design, and a prototype reading a 2021 post aloud. Systems
- CauseMatch: Pricing and Billing A cap switches the percentage off, so the biggest client is the cheapest client. Six ways to charge, five ways to bill, and why fixing one makes the other worse. CauseMatch
- Case Study Interviews What a candidate tells you about themselves is close to worthless. How to design, run and read a real-time case study, with two worked examples taken apart line by line. Hiring
- CauseMatch: Client Service Operating Model Eight research passes into what should actually run an AI-first support org. The answer: own the control plane, rent the transport. CauseMatch
- Avero: Project Workflow A zoomable map of the gap between a client saying an idea is interesting and that idea becoming approved work. Eight decision points, and the sentences to say at each one. Ventures
- The Audio Pipeline Architecture How a Shmili recording becomes a published episode: audit-first, a fix planner that decides what gets batched, and the loops that keep the scoring honest. Shmili
- Shmili: Story Remasters The original recordings, remastered. The full catalogue as it is being restored, episode by episode. Shmili
- Simply Broken Redesign One site, twelve full-fidelity directions, from radical reduction to a full fire drench. One of them is now live. General
- Shmili: Series Opener A/B Two candidate openers for episodes 1-3, reviewed side by side. Shmili
- NoonFox: Fox Character The fox himself, not the icon. Ten directions drawn twice each, so the character has to survive a change of pose before it earns the brand. NoonFox
- The Lesson: Working with AI (השיעור: לעבוד עם AI) שיעור של שעתיים על איך באמת עובדים עם AI, שהפך לאתר שאפשר לחזור אליו. Family
- NoonFox: Onboarding Thirty-three versions to lock one first-run flow: sign-in, AI consent, four use-case screens over real messy-home photos, and a price that took three rounds to say plainly. NoonFox
- NoonFox: CI Pipeline Every automatic check between a laptop and everybody's phone, with what each costs in seconds. v1 named three honest gaps; v2 closed all three the next day. NoonFox
- Sales Pipeline Quality The question every founder asks and few can answer. Decomposed into a tree you can actually measure, leaf by leaf. General
- NoonFox: Marketing Site Six directions for the marketing site, from warm editorial to safety orange. v6 keeps exactly three colour tokens and folds in the best idea from each of the others. NoonFox
- NoonFox: App Icon Eight rounds and 61 generated candidates to find one shape that reads at 60px in a sea of apps, with real App Store competitors as the neighbours. NoonFox
- CauseMatch: Category Launch Plan Saturation, not scale. The operating plan to become the first stop for one specific community. CauseMatch
- Hili: Nutrition Playbook Division of responsibility, zero pressure, density over volume. The playbook, and the site my daughter actually uses. Family
- CauseMatch: Vendor Marketplace Models One idea, eight different products: registry, matchmaker, honour roll, WhatsApp-first. Which one is the business? CauseMatch
- NoonFox: Icon Studies Twenty app-icon studies fusing a safety-orange sun, a magnifier and a fox into one mark, then six refinements of the one that survived. NoonFox
- AER: Pitch The AER pitch, as a page. Ventures
- Avero: GTM Capability Graph Every go-to-market capability an agency can build or run, drawn as one directed graph: 423 nodes across eleven channels, and the edges that say which capability feeds which. Ventures
- CauseMatch: Coaching Journey Builder The nonprofit coaching journey as an interactive tool: timelines, practical and strategic tracks, a roadmap builder. Lives on Vercel (uses Blob storage). CauseMatch
- NoonFox: Scenario Sweep A sweep of builds 095 and 096 that turned up five findings, including a stale item count and a back chevron that would not respond to taps. NoonFox
- NoonFox: Homepage Directions Six standalone homepages built inside one week, from a four-word hero to full editorial. The same promise argued six ways before any of it became the site. NoonFox
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