Explorations.
Ideas while they are still moving. Each one is a question I wanted answered, worked out in public and saved as it changed.
- Simply Broken Redesign One site, twelve full-fidelity directions, from radical reduction to a full fire drench. One of them is now live.
- CauseMatch: AI Client Service Eight research passes into what should actually run an AI-first support org. The answer: own the control plane, rent the transport.
- Sales Pipeline Quality The question every founder asks and few can answer. Decomposed into a tree you can actually measure, leaf by leaf.
- CauseMatch: Category Launch Saturation, not scale. The operating plan to become the first stop for one specific community.
- Hili: Nutrition Playbook Division of responsibility, zero pressure, density over volume. The playbook, and the site my daughter actually uses.
- CauseMatch: Marketplace Models One idea, eight different products: registry, matchmaker, honour roll, WhatsApp-first. Which one is the business?