Category: the end of laundry

Never fold laundry again.

AER washes and dries your clothes while they hang on the hanger — then you carry each hanger straight to the closet. No sorting, no hauling a soaking load between machines, no damp pile, no folding, no iron. Dirty hanger in, clean hanger out.

~4 min
of your effort, start to closet
0
folding · transfers · ironing
1
machine · hanger to hanger
VACUUM STAGE 01 · WASH
The problem

Laundry isn't slow. It just never leaves your hands.

The machines got quieter and more efficient. What never changed is the labour: you still sort it, move a soaking load between two machines, rescue the things that can't tumble-dry, wait out the damp pile — and fold every single piece. Seventy years of engineering, and a human still touches the laundry a dozen times.

01 · Transfer

Two machines, wet hands

The wash finishes and you haul a heavy, soaking load into a second machine. Then wait all over again.

02 · The exceptions

Half of it can't tumble

Delicates and knits come out to be hung wet and dried who-knows-when. The dryer only ever solved part of the load.

03 · The fold

Then you fold all of it

Every piece, folded and put away — the step nobody enjoys and no appliance has ever removed.

4 → 0TRIED · SHIPPED

Everyone tried to wash on the hanger. They all died at the same wall.

Four patented appliances set out to wash and dry clothes on the hanger and kill the fold. None shipped — because none could get the water out of a hanging garment, so every one of them drip-dried for hours. AER's breakthrough is a conforming press that squeezes the water out while the garment stays on its hanger — the one step every predecessor skipped. Crack that, and hanger-to-closet finally works.

How it works

Four steps. You touch two of them.

Load your clothes on hangers and slide them in. Everything then happens with the garments hanging — washed, wrung and dried in place — so nothing is transferred, folded or ironed. You load it; later you carry each hanger to your closet. That's the whole job.

STAGE 01

Wash

Warm water and surfactant spray through the weave while the garment hangs. Everyday soil lifts — no drum, no tumbling.

STAGE 02

Press

A conforming, vacuum-assisted press gently squeezes the water out — on the hanger. The step every rival skipped.

STAGE 03

Dry

Low-temperature drying, held in shape on the hanger. Fast — and wrinkle-free, because no heat sets a crease.

STAGE 04

Closet

Open the door and slide each hanger onto your closet rail. No folding, no putting away. Done.

Why it works — and why now

We pressure-tested the physics before the product.

Each mechanism below was checked against the peer-reviewed literature and patent record. We also ran the dead ends to ground — knowing what fails is how you know the surviving path is real.

◆ VERIFIED

Pressing dewaters deep

Mechanical pressing drives fabric to ~10% moisture — against the ~57% a spin cycle leaves. Pressing is the most energy-efficient water extraction there is.

ORNL: press ~10% RMC vs spin ~57%
◆ VERIFIED

The extraction lane is open

No patent presses a garment while it hangs on its hanger. Four wash-on-hanger patents all skipped the water-out step — the exact space AER occupies.

0 prior art on press-on-hanger
◆ VERIFIED

Clean without a drum

Spray + surfactant + time removes everyday soil without tumbling — the same trade a dishwasher makes. Abrasion is only needed for the hard minority.

everyday soil · no abrasion
◆ VERIFIED

Wrinkle-free by drying

Held in shape on the hanger and dried at low temperature, garments come out ready to wear — the heat that sets creases is never applied.

closet-ready · no iron
Ruled out — so you don't have to fund the wrong path
Spinning the hanger

Centrifugal extraction needs fabric packed against a drum wall — a hanging garment can't form it. Ruled out on physics.

Ultrasonic & magnetic

Don't scale, and don't clean without a mechanical partner. Retired.

Freeze-drying

Multi-hour and fabric-damaging in testing. Dead end.

The honest ceiling: AER washes and dries ~80–90% of everyday clothing. The hardest ground-in stains still want a conventional wash — and an optional camera tells you exactly which garments to set aside, instead of pretending. It replaces the laundry routine, not your stain expertise.

Competitive landscape

Everyone built half of this. Nobody built the middle.

Steam closets refresh but never clean. Combo washers clean but stay slow, wet and wrinkled. The fast-and-actually-clean square is open.

ProductRemoves body oil / sweatTimeDry & wrinkle-free outWaterDump-and-go
LG Styler / Samsung AirDresserNo — steam refresh only~20–40 minYesLowMust hang each item
Combo washer-dryerYes~2–3 hrWrinkled, dampHighSemi
Hand refresh / re-wearNoNoEffort
AERYes — washes everyday soil~1 hr, hands-freeYes — same hangerModerateYes — no fold

Price ladder — real, current   LG Styler $1,099–2,499 · Samsung AirDresser $1,199–1,899 · GE UltraFast combo $2,599–2,999. AER at $1,290 sits just under the steam closets — the anchor people already pay.

Timing   The foundational hang-and-spray chamber patent expires ~2027–28. The core form factor is opening exactly as the enabling chemistry and heat-pump/vacuum components hit consumer cost. A rare window.

The business

An appliance that sells itself a refill every week.

AER is a premium appliance with a consumable heart: each refresh draws a metered dose from a branded cartridge. Razor-and-blade economics on a device people use daily — the recurring-revenue profile hardware investors look for and rarely find in white goods.

Market sizing — estimates
TAM
$140B+ · global laundry appliances
SAM
$28B · premium garment care
Wedge
$6B · fast-refresh + refills

Steam closets already prove households pay $1,100–2,500 for garment care. AER targets a lower hardware price and adds a recurring consumable they don't have.

Unit economics — target

Hardware price$1,290
BOM at volume~$305
Refresh cartridge (retail)$19 / mo
Cartridge gross margin~75%
3-yr revenue / household~$1,975
Modeldevice + subscription
Cost to build

Every part is off-the-shelf. Nothing here needs inventing.

AER is an integration play, not a science project. Rough vacuum — not the hard high-vacuum regime — means commodity components and a pressure vessel that only resists one atmosphere. Estimated bill of materials at production volume:

Core · key variable

Rough-vacuum pump

30–100 mbar, chamber-evacuation class. Needs OEM quote — the line to nail down.

~$90
Core

Chamber + pressure seal

Molded shell (~$2/part) + pressure rating + repeated-cycle vacuum gasket.

~$50
Thermal

PTC heater + condenser

Low-temp vacuum dry + vapour recovery. Heat-pump is the premium SKU.

~$85
Fluidics

Micro-pump + mist/spray bars

Meters cartridge dose; sprays and extracts.

~$40
Control

MCU, sensors, valves

Pressure/temp/moisture loop, cartridge auth.

~$40
Total · est.

Bottoms-up BOM

~24% of retail — inside the healthy 25–40% appliance band.

~$305
Now → Q3

De-risk the physics

Two bench tests: vacuum-mist penetration + rinse-out residual. ~$1k, decisive go/no-go.

6–12 mo

Functional alpha

Single-garment chamber proving the full 4-stage cycle end-to-end.

12–20 mo

Design-validation build

Multi-garment, cartridge system, quiet pump, industrial design.

20–30 mo

Pilot production

Certification, first 1,000 units, design-partner households.

The ask

Laundry is a $140B market that forgot to innovate.

We're raising a seed round to clear the two bench-test gates and build the functional alpha — turning a validated stack of physics into the first appliance that makes "worn once" and "fresh again" the same twenty minutes.

Raising$4M seed
To reachAlpha + pilot
Runway18 months