Avero: GTM Capability Graph

Most go-to-market advice arrives as a list of channels. A list hides the thing that decides whether a channel works: what has to exist underneath it. This is the same material drawn as a directed graph, so a weak channel can be traced down to the signal, data or system it is actually short of.

v12026-07-07 The graph explorercurrent423 nodes and 319 cross-tree edges in one canvas. Five ways to read it: every node at once, the eleven channels and what each one needs, the shared foundations that feed all of them, the KPIs a capability moves, and one node with its upstream and downstream traced out to three hops. A node is drawn larger when more capabilities feed into it, so the load-bearing pieces are visible before you read a single label. General open ←

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An edge means one capability feeds another, not that the two are related. Inside a family the edge is implied: every child contributes to its parent, so it is derived rather than stored. The 319 stored edges are all cross-tree, and every one of them carries a written reason you can read on the node.

The graph is the reusable half of the model. Scoring a particular company against it is the other half, and it is deliberately not here: this page holds no client data and no client scores.