How to Own a Category in a Year
Saturation, not scale. The operating plan to become the first stop for one specific community.
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- The operating plan, with real numbersGrounded in ~1,000 clients and a 5,000-person list: a Founding 100 by category, a dated calendar, and production as the true bottleneck. Open →
- Path to first in a yearSaturate a bounded segment instead of chasing scale: nomination-led supply, four growth loops, the endorsement graph as the moat, and the honest risks. Open →
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