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Avero: Project Workflow

Between a client saying an idea is interesting and that idea becoming approved work sits most of the actual job of running an agency. This is a map of that gap: the decision points, the options at each one, and the sentences to say out loud.

• v12026-08-11 The map, left to rightcurrentTwenty six boxes from an idea nobody has committed to, out to a client who is very happy. Eight decision points, including the one that unsticks most stalled conversations: when a project is not defined well enough, the spec becomes the project. Zoom out for the shape, zoom in for the sentences, and set five reads to light up the route one project would take. Workflow open ←

Nothing matches that.

Boxes drawn with a solid border were worked through in the source recording. Boxes drawn with a dashed border were named and not detailed, which is most of what happens after the build. The map marks the difference rather than smoothing it over.