Always learning and always teaching. This is the teaching half.

I am Amit Maimon. I buy, build and back companies and work inside every one of them. AI is what makes that possible: the operating work that used to need a floor of people now runs on agents I built from my own frameworks.

Simply Broken is where those frameworks live. Nothing here is theory. Every one of them came out of a real decision that had to be made on a real Tuesday, usually with less information than anyone wanted.

Ok, but why?

  1. I have been lucky and want to help others be lucky as well.
  2. There is a ton of information out-there, but not enough knowledge, I hope to make a small dent.
  3. Always learning and always teaching is a value I deeply believe in.

What I am doing now

Exploring

Ideas while they are still moving. Research, prototypes and arguments, saved as they change rather than once they have settled.

Explorations

Working

Asfiro. Go-to-market, the hires that matter, and the decisions that cannot wait. Frameworks and fire.

asfiro.com

Investing

16 companies, and 97212 Ventures alongside them. Some acquired, one public, a couple gone.

The portfolio

Writing

35 frameworks, written between 2011 and 2026 while building the things above. Free, and readable by machines too.

All of it

Living

Father of three amazing daughters. Astounded and grateful every day to be their father, and to be on the journey with them and my wife.

Before this: Socrative, McKinsey & Company, ADP, Lion Investment Partners, and many others.

Yours truly,
Amit Maimon