“Campaign identities and matching-day microsites for Jewish nonprofits.” Based in Jerusalem · works remotely with US orgs.
The Story
Istarted Ateret because Jewish organizations deserve design as serious as their mission. The work begins with the community — who they are, what they carry — long before a single pixel. My favorite projects are the ones where the campaign becomes something the whole community feels proud to share.
Projects & Outcomes
Beth Shalom Academy — annual campaign rebrand & $2M matching microsite
A refreshed identity and campaign site for the day school. Raised 38% more than the prior year.
Federation Giving Tuesday toolkit
A templated social + email kit built for reuse. Adopted by 20 partner organizations.
The Roll of Endorsements
Every vouch: name · organization · what she did.
“Miriam understood our community before she designed a single pixel. The campaign brand felt like us — and it raised more than any year before.”
“She turns a fundraising strategy into something people actually want to open.”
“The campaign brand felt like us — and it raised more than any year before.”
“The ones I love most are where the campaign becomes something the whole community feels proud to share.”