Explorations › Simply Broken Redesign

The bracket, in colour.

Option 04 from the logo sheet, held constant while only colour moves. The opening bracket is whole; the closing one never returns. Each card shows the mark large, in the masthead lockup, and at favicon size on white and on ink.

01

Fire

Simply Broken

The current mark. Ink opens, fire fails to close.

02

Teal

Simply Broken

The strategy colour. Cooler, more institutional.

03

Ochre

Simply Broken

The growth colour. Warm without alarm.

04

Moss

Simply Broken

The new nature green from the explore marks.

05

Systems

Simply Broken

Asfiro's systems purple. Ties the two houses together.

06

Slate

Simply Broken

Quietest option. The break almost whispers.

07

Fire, swapped

Simply Broken

Fire opens confidently; ink fails to close.

08

All fire

Simply Broken

One colour, maximum heat. The favicon reads instantly.

09

All ink

Simply Broken

Pure typographic restraint. The break does all the work.

10

Teal + fire

Simply Broken

Two-tone: cool frame, hot break.

11

Ochre + fire

Simply Broken

Two warms. Sunset register.

12

Asfiro wash

Simply Broken

The right bracket carries Asfiro's fire-to-systems gradient.