Version 6 · 2026-07-17 · Round 7 — the real-phone test + the camera door
Two things this round: the finalists placed on a realistic Home Screen among Firefox, Duolingo, Zillow and the real competitors — and one more concept door you asked for: icons built from the camera lens, since NoonFox finds things by photographing them. One of the five joined the board.
The real-phone test
Round 7 — the camera door
Concept-true territory: NoonFox finds things because you photograph them. Five forms of camera-plus-magnifier:
A white camera whose lens is a knocked-out magnifying glass. The product mechanic in one image: snap it now, find it later. Bold, clean, unique — the round's find.


The concentric rings read target-or-vinyl before camera; the rings merge at 29 px.


Pretty, but the iris says "photo-editor app" — wrong shelf in the App Store.


The lens becomes an eye and the whole thing reads "pet cam" — and slightly cat again.


The rings read bullseye; together with the house it says "smart-home hub."


How to finish
Leaders: T6a (the mark), F5f (the character), C7b (the product mechanic), with B3a the clarity fallback and T6d/T6c/F5a alive. 52 candidates generated, ≈ $3.90 of $10 spent.