Version 4 · 2026-07-17 · Round 4 — everything except the magnifying glass
Before the final pick, eight concepts from entirely different doors: the mascot (the fox is the finder), the name (noon — the hour when nothing hides), the feeling (remember for me), and the treasure hunt. Same discipline as every round: one symbol, two colors, judged at true sizes, with honest reads — three earned a place on the decision board.
The wildcards
A fox tail curling into a question mark — "where is it?" and the fox in one stroke. Reads ? first, fox second, exactly right. The most elegant idea of the whole exploration.


Ears and eyes over a box rim: "it's in here!" The personality winner — playful, warm, category-literal (your stuff lives in boxes), and nobody has anything like it.


A bold geometric head — a real mark, Firefox-territory ambition. Says brand, not function; see the fox-field evidence below before choosing it.


The name story — at noon, nothing hides. Lovely and storybook-warm, but it's an illustration more than an icon; the fox mushes at 29 px. Save it for the brand, not the tile.


Executed cleanly — but the arcs read Wi-Fi, so the icon says "smart-home app," not "find your stuff."


Warm and universal — but it promises a reminders app, and hands go muddy at small sizes.


Bold — but on a phone, a big X means close, delete, error. Wrong instinct to trigger on a Home Screen.


Meant as a flashlight finding an item; reads as a comet. Abstract lost the argument.


Due diligence
Fox marks are famous company: Firefox (orange fox on blue), Foxit, NordVPN's mascot, Khan Kids. And GitLab's trident mark (no iOS app to pull) is fox-adjacent orange. But none is a flat white fox on a safety-orange field — the combination stays unclaimed.
The decision board

"Find things in your home"

Fox in the house

The tail question

Fox in the box

The pure fox

Fox in the lens

Best E (eyes open)
Where I land after four rounds: for pure App-Store clarity, B3a. For a mark you'll still love in five years, W2 — the tail question is the only candidate that says find, says fox, and belongs to no one else, all in one stroke. W8 is the charmer if you want personality over polish.
How to finish
Masters: candidates/round-4/ · Round-4 cost ≈ $0.55, total ≈ $2.40 of $10.