Go to market - Simply Broken

Startup fundraising playbook – running a thoughtful competitive auction

February 2, 2022

TLDR: Startup fundraising starts well before you are actively raising (lessons from +$100M raised). When done well it is a competitive Auction. There are 3 main phases: a) build an…

The Key for Successful Go To Market: Rational Needs-Based Segmentation

September 22, 2021

Companies that clearly define their target audience and focus on conquering that addressable market can become very successful, especially if their target audience is part of a focused well-defined market.…

3 Must follow rules for fundraising storytelling

July 18, 2021

Every business story needs to be: Radically Simple. Instantly Credible. Can’t-sleep Exciting. Success in almost every new initiative or startup begins with telling & selling a story. Then, over time…

Questions for growth — Introducing Our Growth Assessment Tool

January 19, 2021

Reflection drives ideas, which drive action which drives growth. Reflection starts by asking great questions, deciding which are valuable to answer then diving in deep until you find the truth.…