# About

*Canonical: https://simplybroken.com/about/*

Always learning and always teaching. This is the teaching half.

I am Amit Maimon. I buy, build and back companies and work inside every one of them.
AI is what makes that possible: the operating work that used to need a floor of
people now runs on agents I built from my own frameworks.

Simply Broken is where those frameworks live. Nothing here is theory. Every one of
them came out of a real decision that had to be made on a real Tuesday, usually with
less information than anyone wanted.

## Ok, but why?

1. I have been lucky and want to help others be lucky as well.
2. There is a ton of information out-there, but not enough knowledge, I hope to make
   a small dent.
3. Always learning and always teaching is a value I deeply believe in.

## What I am doing now

- **Exploring**: Ideas while they are still moving. Research, prototypes and arguments, saved as they change rather than once they have settled. [Explorations](https://simplybroken.com/explore/)
- **Working**: Asfiro. Go-to-market, the hires that matter, and the decisions that cannot wait. Frameworks and fire. [asfiro.com](https://www.asfiro.com)
- **Investing**: 16 companies, and 97212 Ventures alongside them. Some acquired, one public, a couple gone. [The portfolio](https://simplybroken.com/investment-portfolio/)
- **Writing**: 35 frameworks, written between 2011 and 2026 while building the things above. Free, and readable by machines too. [All of it](https://simplybroken.com/)
- **Living**: Father of three amazing daughters. Astounded and grateful every day to be their father, and to be on the journey with them and my wife.

Before this: [Socrative](https://www.socrative.com/), [McKinsey & Company](https://www.mckinsey.com/), [ADP](https://www.adp.com/), [Lion Investment Partners](https://www.lioninvestmentpartners.com/), and many others.

Yours truly,
Amit Maimon